Blaqbonez Joins GinjaBet as Brand Ambassador in Youth-Driven Betting Revolution

In a bold move that signals a new era in Nigeria’s sports betting and entertainment landscape, GinjaBet officially launched its platform and brand ambassador at a high-energy media parley in Lagos. With its youth-driven mission, slick digital interface, and the unveiling of Afrobeats and rap sensation Blaqbonez as its first brand ambassador, GinjaBet is not just entering the game — it’s here to change it.

A Brand Born from Energy and Innovation

The theme of the event, “Ginja Unleashed,” captured the essence of GinjaBets’ core promise: excitement, authenticity, and innovation. In a market saturated with traditional platforms, GinjaBet is taking a different route — one built around community, culture, and creativity.

George Mbam, Head of Marketing for GinjaBet, emphasized the brand’s fully online model, a strategic decision driven by post-COVID consumer behavior. “Our platform is entirely digital. The future of gaming is online, it’s safer, more scalable, and aligns with how Gen-Z and millennials engage with entertainment today,” he stated.

A Digital-First, Youth-Focused Experience

Blaqbonez, known for his genre-bending music and magnetic personality, spoke passionately about his alignment with the brand. “It’s not just about slapping a name on a campaign. I saw the vision, the creativity in the merchandise, the detail in their plans. This isn’t a cash grab, it’s a brand that really gets people like me,” he said.

As part of the collaboration, Blaqbonez revealed plans to integrate GinjaBet into his popular community football tournaments, further reinforcing the brand’s grassroots strategy. “We’ll have a GinjaBet trophy, fan engagement, and even betting tips. I’m bringing the Ginja everywhere,” he added.

Responsible Gaming Takes Center Stage

Importantly, the event did not shy away from addressing industry-wide concerns around gambling addiction. Representatives from the Lagos State Lotteries and Gaming Authority (LSLGA) were present to reinforce the importance of responsible gaming.

“Gaming must be safe, fair, and regulated,” stated Mr. Bashir Are, of LSLGA. He praised GinjaBet for its proactive approach to responsible gambling, including a forthcoming self-exclusion portal and user behavior tracking to flag potentially addictive patterns.

Gift Tuadibofa, Executive Secretary, Association Nigerian Bookmakers, echoed the sentiment: “GinjaBet is about trust, entertainment, and community. Yes, we are digital. Yes, we are fun. But above all, we are responsible.”

A Lagos Brand with Global Energy

Mr. Are also lauded the brand’s decision to launch in Lagos, citing the city’s unmatched energy and entrepreneurial spirit. “Ginja means energy and Lagos is the capital of energy. You're in the right place, at the right time,” he said. He also highlighted how gaming taxes collected from companies like GinjaBet are being used to fund kidney transplants, school renovations, and fire stations across the state.

The Future Is Brighter With Ginja

From its vibrant branding and tech-first approach to its responsible ethos and cultural relevance, GinjaBet is positioning itself not just as another betting platform, but as a movement. A brand that understands what it means to belong, to connect, and to bet with purpose.

In the words of Blaqbonez, “This partnership isn’t just about being seen. It’s about being part of something authentic. And I promise the Ginja is real.”

As the event wrapped with music, laughter, and energy to match the name, one thing was clear: GinjaBet isn’t just refreshing the game, it’s rewriting the rules.

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Source: Legit.ng