Davido’s Manager Asa Asika Talks About Singer’s Brand Strategy, Bagging Deals: “The Truth They Know”
- Nigerian music star Davido was recently applauded by his long-time manager and friend, Asa Asika
- Asa Asika, on a recent podcast episode with The Star Network, opened up on the musician’s brand strategy
- The entertainment executive further spoke on how the singer has managed to stay true to his identity, triggering reactions online
In a recent interview, Nigerian musician Davido's long-time manager, Asa Asika, spoke candidly about the singer's influence.
In a podcast chat with The Star Network, Asa highlights Davido's undeniable impact in working with brands.
Source: Instagram
In his words: “David is probably… I don’t care what anybody says, I think David’s the most influential person in Nigeria,” he said during the chat, pointing out how even in private spaces abroad, only a few are allowed in. “The only two guys allowed in that house were Chris Brown and Diplo,” he said, pointing out how Chris Brown, in particular, is close to Davido.
When asked how he and his team continuously obtain brand partnerships for the superstar while remaining true to his identity, Asa stated unequivocally that nothing happens by chance.
“I don’t think there’s a brand that has a deal with Davido today that isn’t aligned with his brand — or that we haven’t found a way to align,” he added.
Watch him talk below:
Legit.ng earlier reported that in a heartwarming twist of fate, the Nigerian music icon proved why he is loved far beyond the music scene.
A young Lagos State University graduate and X influencer, popularly known online as Baddy of Lagos, had been in a desperate race against time, seeking N18.3 million to undergo a spinal correction surgery in India. The stakes were high, and the clock was ticking.
Then, something unexpected happened.
Baddy had been crowdfunding online, hoping that kind Nigerians would rally to save his spine and restore his health. With posts and appeals flooding social media, he kept hope alive.
Source: Instagram
But nothing prepared him for what he described as “beyond imagination.”
On Tuesday, August 5, 2025, the influencer took to X to announce that the Afrobeats star had made a donation of 3 million naira for the surgery.
Davido’s donation wasn’t just a drop in the bucket. It was the final push that tipped the campaign into success.
How fans reacted to Asa Asika’s claims
Legit.ng compiled the reactions below:
_glassesrepublic._ said:
"No lies detected. He’s the most influential in Africa sef."
_lamyyyyy said:
"And that’s on period, eat grass if you don’t believe."
justfolly_ said:
"Not every popular person is influential...davido has proven to be influential and that's why brands like to work with him."
uccie_standard said:
"And that’s on a period. Make sure you know the meaning of the word influential before you argue that our beaded bags are not so exquisite
iam_montero said:
"That’s a pure fact you can’t find check all the brands he is signed too all them massive success by signing him. He is 💯 correct, that’s what they call influence."
deeboyconcepts said:
"He didn't say a single lie."
only_one_moski said:
"Make una Dey create una happiness that’s good😂."
babatundeshosanya said:
"BIGGEST FOREVER🐐 Baddest is the most influential artist across the globe🌎."
thefoodnetworknig2 said:
"David is very influential, his humility won’t make y’all see it."
David, Chioma set for white wedding
Legit.ng earlier reported that just when fans thought the fairy tale was complete, another chapter is unfolding in the love story of superstar singer Davido and his wife, Chioma Rowland.
Celebrity blogger and entertainer, Tunde Ednut, took to social media to announce that the couple’s white wedding is happening this weekend—and it’s about to be a major event in Nigerian entertainment history.
While he didn’t spill the venue or exact date, the tone of his post suggests it will be nothing short of extravagant.
Source: Legit.ng
