Life Beer’s Audacious Takeover at Afiaolu Festival in Nnewi

Trend spotters have noticed that the neglect of Igbo cultural festivals by brands & organisations has been on the front burner of late.

Going by the trends, the Igbo festival season starts in August and runs through December annually. The famous August meeting to the New Yam Festival, and the Ofala, rank amongst the prominent Igbo-wide festivals on the annual calendar.

Amongst these festivals, the Afiaolu festival in Nnewi ranks top amongst others. It comes up every last week in August and has been attracting increasing global attention. Being a week-long fiesta, according to the traditional Igbo four-day-week calendar, it brings people together with a variety of high-energy activities in celebration of culture and harvest.

For knowledge sake, the Afiaolu comes in a power-packed entertainment package rooted in the cherished tradition of the people and marks the beginning of the harvest season with a time for gratitude, community, and celebration.

Life Beer Proudly Supports Afiaolu

Life Continental Lager Beer, the beer that celebrates resilience, ambition, and the unstoppable drive of the Igbo people, is proudly embracing the rich cultural spirit of Nnewi, offering strong backing to the 2025 Afiaolu Festival

"Afiaolu is more than a festival — it is a bold statement of who we are, said - Chima Dim, Senior Brand Manager, Life Beer. We are proud to walk hand-in-hand with the people of Nnewi in celebrating not just the harvest, but the heritage, ambition, and powerful cultural identity that define the Igbo spirit. This year, we’re not just participating — we’re innovating."

Expectations

O ga adịkwa egwu o! (It will be a spectacle!)

If you’re in Nnewi from Wednesday, 27 August 2025, come see for yourself. This is one of those live experiences you can’t fully capture in a post — it’s a vibe to live through, a drumbeat to dance to, and a harvest to celebrate together.

With Life Beer’s involvement, you can expect the unexpected, high-octane entertainment, life-transforming experiences and many more.

Essence of Afiaolu Nnewi

For ndi Nnewi, Afiaolu is more than a harvest ritual; it’s a season of gratitude to God, unity among selves and cultural pride. It is a window of opportunity for families, masquerades, community, friends from far and wide to joyfully bond with merriments – food, music, et al; it is a celebratory moment that pulses with community energy.

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Source: Legit.ng