Top 5 WhatsApp business features to enhance customer engagement
- Micro, small, and medium-sized enterprises play a vital role in global economies, contributing significantly to GDP and job creation.
- WhatsApp offers SMBs tools like Catalog, Quick Replies, Labels, Away Messages, and Meta Verified to improve customer engagement
- By leveraging these features, businesses can boost productivity, stay organized, and ultimately drive more sales
Legit.ng journalist Zainab Iwayemi has 5-year-experience covering the Economy, Technology, and Capital Market.
The majority of economies are based on micro, small, and medium-sized enterprises (SMBs), which, according to the UN, account for 90% of businesses, more than 70% of jobs, and 50% of global GDP.
Source: Getty Images
They are the global engine of innovation, growth, and job creation. Daily Sun reported that their contribution to the GDP of Nigeria and the stimulation of local economies are vital.
WhatsApp acknowledges the influence it has and is dedicated to providing SMBs with the resources they need to thrive by enabling them to connect with their customers where they are.
In Nigeria, WhatsApp remains the most effective platform for individuals and companies to conduct business. The WhatsApp Business App's effective features have made it a vital tool for small enterprises, assisting them in improving client engagement, streamlining communication, and increasing sales.
We know customers love connecting with businesses over WhatsApp too, since roughly 80% of individuals globally message with a business at least once a week.
These five crucial WhatsApp Business features can improve your productivity and client interactions, regardless of whether you're just getting started or trying to streamline your company's operations.
Catalog – Showcase Your Products and Services
Gone are the days of sending multiple images and descriptions individually to customers. With the Catalog function, you can establish a digital storefront where clients may browse your items within WhatsApp. This is exactly like a mini-website, which makes it easy to exhibit your products, prices, and descriptions in an ordered fashion.
How to Use It: Go to Business Tools > Catalog. Add product images, videos, names, descriptions, and pricing.
Quick Replies – Save Time on Repetitive Questions
Frequently responding to the same inquiries from customers? You can save time and ensure prompt customer support by creating pre-written answers to frequently requested queries with Quick Replies.
How to Use It: Go to Settings > Business Tools > Quick Replies. Create and save responses such as a greeting message or order confirmation. Use the shortcut “/” to insert a quick reply in any chat.
Labels – Stay Organized and Track Conversations
It can be difficult to keep track of numerous client conversations, but the Labels feature makes it easier by classifying chats according to several criteria, such as customer type or order status. You can add the talks to a whole chat and make labels with various titles or colors. This guarantees that no client is left waiting and keeps your inbox organized.
How to Use It: Open a chat, tap on the three-dot menu > Label Chat. Assign relevant labels like New Customer, Order Placed, Pending Payment.
Away Messages – Engage Customers Even When You’re Away
Never again overlook a client query. By setting up a welcome or an away message, you can make sure that clients receive prompt responses even while you're not in the office.
How to Use It: Go to Business Tools > Away Message/Greeting Message. Set up a custom message and schedule when it should be sent.
Meta Verified – For Enhanced Protection and Account Support
Meta Verified, a premium subscription that helps your company gain credibility with new audiences, can increase engagement and strengthen your brand. You can use WhatsApp on numerous devices, get better account support, and quickly establish a personalized, professional WhatsApp website with Meta Verified.
How to Use It: Go to Settings or Business Tools > tap Meta Verified.
WhatsApp Business is packed with features designed to help small businesses grow, stay organized, and engage with customers effortlessly. By leveraging these features, you can enhance your customer experience, increase efficiency, and ultimately drive more sales.
Source: Getty Images
Scammers impersonate PiggyVest on WhatsApp
Legit.ng reported that A new WhatsApp group called Piggy Vest Investment has emerged, claiming it can double users’ investments within 60 minutes.
The group, which already had over 540 members at press time, is not connected to PiggyVest, the popular Nigerian savings and investment platform.
PiggyVest confirmed that it does not run WhatsApp investment groups, has no agents dealing directly with customers via messaging apps, and never offers such unrealistic returns.
Source: Legit.ng
